Know My Name is an initiative of the National Gallery of Australia (NGA) which aims to increase the representation of artists who identify as women and enhance understanding of the contributions they have made and continue to make to Australia’s cultural life.
In an extension of this project, oOh!media and the NGA launched the nation’s largest art event on Monday 24 February. For six weeks, 76 works of art by 45 women-identifying artists from the gallery’s collection will feature nationally in more than 1,500 locations across oOh!’s billboard, retail, office, café, venue and airport networks.
The campaign seeks to support and champion some of Australia’s best female artists by bringing their works into the lives of everyday Australians.
Onsite mockup view of Hilda Rix Nicholas Une Australienne 1926, oil on canvas, 103 x 81cm. National Gallery of Australia, Canberra, Purchased 2014
oOh!media Chief Content and Creative Officer, Neil Ackland, said oOh!’s network was a powerful and unique way to take this positive campaign beyond the walls of the NGA, reaching over 12 million Australians in both capital cities and regional areas.
‘The Know My Name campaign demonstrates our commitment to the equality conversation and is the perfect initiative to really showcase how oOh!’s network can be used as a public space medium, captivating and educating Australians with these astonishing works of art at significant scale,’ he said.
To ensure the campaign reaches Australians far and wide, oOh!’s fully interactive Mobile Excite panels will be sent to a regional town in NSW which doesn’t have a local gallery. The Excite panels will bring the art event to the area for two weeks in late March – enabling local schools and members of the public to view the works of art and use the interactive touch screen capability to learn about the artists.
Sally Smart, artist and member of the NGA Council, said the collaboration with oOh!media will help strengthen the Know My Name initiative by taking works of art to people around Australia, from major cities through to regional areas.
‘Recognising and celebrating the work of women artists is the first step in addressing inequality, and we hope that as many people as possible see their art, hear their stories and know their names,’ she said.
The collaborative partnership with oOh!media is the first of a vibrant program of creative collaborations by the NGA to highlight the diversity and creativity of women artists through history to the present day.
Nora Heysen, Self-portrait, 1932, oil on canvas, 76 x 64cm. National Gallery of Australia, Canberra, Masterpieces for the Nation Fund 2011
Know My Name national outdoor art event exhibiting artists include: Jean Baptiste Apuatimi, Del Kathryn Barton, Dorrit Black, Dora Chapman, Club Ate, Grace Cossington Smith, Olive Cotton, Grace Crowley, Virginia Cuppaidge, Janet Dawson, eX de Medici, Lesley Dumbrell, Cherine Fahd, Anne Ferran, Sue Ford, Agnes Goodsir, Fiona Hall, Melinda Harper, Joy Hester, Nora Heysen, Naomi Hobson, Carol Jerrems, Mabel Juli, Mirdidingkingathi Juwarnda Sally Gabori, Inge King, Emily Kame Kngwarreye, Yvonne Koolmatrie, Rosemary Laing, Nonggirrnga Marawili, Sanné Mestrom, Tracey Moffatt, Ann Newmarch, Margaret Olley, Polixeni Papapetrou, Patricia Piccinini, Margaret Preston, Thea Proctor, Hilda Rix Nicholas, Sally Smart, Ethel Spowers, Robyn Stacey, Judy Watson, Margaret Worth, Nyapanyapa Yunupingu and Anne Zahalka.
Margaret Olley, Hawkesbury wildflowers and pears, c.1973, oil on hardboard, 101.5 x 76cm. Purchased with the assistance of the Members Acquisition Fund 2011
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